PPC Management Services
Whether you’ve been running PPC campaigns for a while, or are interested in getting started, we are the ideal partner. Our track record for successful optimization is stellar, and our clients typically see a 20 to 30 percent increase in clicks, or a 20 to 30 percent savings.
Though we are strong proponents of organic placement, PPC can help a lot if you’re looking to target clients based on things like education, gender, etc. For example, men and women with advanced degrees are less likely to click on the right side of the page. The women are even less likely to do so than the men. Only 14 percent of Google visitors will click one of the ads at the top of the page if three of them are there. If eight ads are in that right hand column, only 5 percent will click. These percentages can change depending on level of education and gender, as we said.
Perhaps you’ve heard that up to 80 percent of Google PPC campaigns offer no return on their investment. Such poor performance happens when companies don’t know how to properly set up the campaigns. When a knowledgeable manager properly sets up a PPC campaign, there will be a return. Our track record shows that we consistently deliver organic visitors, and at a fraction of the cost of a paid visitor.
There is something to be said for having your name all over the results page! If you’re hoping for multiple listings, we encourage you to look at our SEM page. However, if your budget doesn’t allow you to go the SEM route, consider launching your PPC campaign for immediate results.
Our fees to establish and manage a Google PPC campaign are $1 per keyword, and an ongoing 20 percent of the approved allowance. Our expertise and your return will quickly pay for these costs, making PPC well worth it for your company.